Looking for a specialist SEO, AEO and GEO agency?
Be the answer — in Google, in Perplexity, in ChatGPT. Ioka builds the full search and AI-discovery engine for brands competing across the GCC, the US and APAC.
What we do, in one paragraph.
We make your business the result buyers find and the source AI assistants cite. Technical audits, content, schema, digital PR, author authority, and AEO/GEO infrastructure.
The funnel, in plain words.
TOFU, MOFU, BOFU not jargon. Just where in the journey a buyer is, and what Search & Discovery does at each stage.
Where this gets executed.
Not every channel for every client. We pick based on your market, buyer and goal.
The real reasons businesses contact us about Search & Discovery.
If more than two of these feel familiar, it's probably time to talk.
- You rank well on Google but you're invisible in AI search.
- Your competitors appear in Perplexity and ChatGPT answers, you don't.
- Your traffic is up but your qualified leads aren't.
- You keep producing content but nothing ranks for competitive terms.
- Your schema is broken, missing or inconsistent across pages.
- You know you need an llms.txt but nobody can tell you what to put in it.
Honest about fit.
Not everyone should buy this. Here's who it works for and when we'd tell you to spend the money differently.
Right fit when
- Your buyers Google and ChatGPT their problem before contacting anyone.
- You have differentiated expertise worth writing about.
- You can commit to publishing credible content, not AI slop.
- Your product is complex enough that content matters more than ads.
- You want traffic that compounds rather than renting it monthly.
Wrong fit when
- You need results in 30 days.
- You have nothing to say that competitors aren't already saying better.
- You can't commit to any content production.
- Your product sells on impulse SEO rarely helps that.
- You expect to rank for commodity keywords with zero authority.
How we measure and scale.
The metrics we track, and what we do once we have a winner.
- Rankings on target entity queries (not vanity keywords).
- AI engine citations monthly checks across Perplexity, ChatGPT, Google AI Overviews.
- Organic qualified leads (not just organic traffic).
- Revenue attributed to organic search.
- Share of voice vs named competitors.
- 01Double down on content clusters that are converting.
- 02Expand into adjacent entity clusters quarterly.
- 03Convert high-performing content into other formats (video, newsletter, podcast).
- 04Open digital PR programs around the strongest content.
How we actually run this.
The first 30 days.
Three things happen when we start: we identify the tests, gather the data, and set expectations against a realistic timeline.
- Technical SEO audit crawl errors, speed, mobile, schema coverage.
- Entity map which concepts you need to own.
- AI engine baseline citation presence across Perplexity, ChatGPT, Google AI Overviews.
- Author authority bios, published work, structured data.
- FAQ coverage the 20 real questions your buyers ask.
- Google Search Console access.
- GA4 access with proper event tracking.
- Current content inventory (CSV of all URLs, titles, metadata).
- Backlink audit (via Ahrefs, Semrush or similar we can run this).
- CRM data which leads came from which pages.
The common mistakes.
The patterns we see repeated across underperforming programs. Fix any of these and performance usually moves immediately.
Chasing keywords, not entities.
Modern search is entity-driven. Keyword lists miss how AI engines read the web.
Publishing AI-generated content.
Google and the LLMs down-rank it. Buyers notice.
Ignoring author authority.
AI engines cite named humans with credentials. Anonymous content loses.
No schema, or broken schema.
Rich results, FAQ snippets and AI citations all depend on structured data.
Recent Search & Discovery results.
Real numbers from real campaigns. Where a client prefers privacy, we describe them without naming them.
How pricing works.
One flat fee per quarter, agreed before we start. We do not take a percentage of your ad spend.
One flat quarterly fee
You get one price for the quarter. No hourly billing and no surprise invoices.
Priced by scope
The fee depends on what is in scope for Search & Discovery: the work to be done, the markets covered and how much has to be built from scratch.
A quote after one call
We scope it together on a 30-minute call, then send a fixed price. If we are not the right fit, we tell you.
Ad spend and other third-party costs are separate and agreed with you in advance.
Common questions.
The real questions prospects ask us before signing an engagement.
What's the difference between SEO, AEO and GEO?+
SEO is Google and Bing rankings. AEO is Perplexity, ChatGPT Search, Google AI Overviews showing up when buyers ask direct questions. GEO is being the source LLMs cite when they generate answers. Same infrastructure, three surfaces.
Do you guarantee rankings?+
No reputable agency does. We guarantee the method, the pace and the transparency not an outcome Google controls.
How long until I see results?+
Technical and schema wins land in weeks. Rankings on competitive terms over 3–6 months. Compounding gains past month 9.
Can you fix our existing content?+
Often faster than writing new. A content audit usually finds 20–40% of existing pages that can be rewritten for immediate ranking gains.
What about Arabic SEO?+
Yes. We work with native Arabic writers for both MSA and dialect (Najdi, Hejazi, Khaleeji) depending on target market. Arabic AEO is still open ground in most GCC categories.
Will AI replace SEO?+
AI is reshaping it, not killing it. The underlying skill entities, schema, authority, quality content matters more than ever, not less.
Do you buy backlinks?+
No. We earn them through content and digital PR. Buying links is a short-term win and a long-term liability.
Ready to grow?
We take on a limited number of partnerships each quarter. Thirty minutes, no pitch a frank conversation about where your growth is leaking and what it would take to seal it.
Book a Strategy Call