Most "free audits" are templates built to sell you a retainer. Ours cost $149 because they're real — a proper, hands-on look at what's actually costing you leads.
[Founder story goes here — who you are, your marketing background, why you focus on home service businesses specifically.]
[What you noticed in the industry — agencies overselling, businesses not knowing where their ad spend is actually going.]
[Why the audit-first model — proof before commitment, no long contracts up front.]
Every audit is done by a person who understands home service marketing specifically — not a generic scanning tool.
A $149 audit, then a 30-day proof period before any longer commitment. No big contract on day one.