We looked at what actually drives demand in Austin before deciding what to focus on — heat, drought, and a pollen season most cities don't deal with.
Austin summers get hot enough to drive strong AC demand for months, and the city regularly enforces water restrictions during drought, which changes how lawn and pool companies need to talk to customers. Austin also has cedar fever — a real, well-known allergy season from December through February caused by mountain cedar pollen — which drives a genuine, local spike in indoor air quality and HVAC filtration searches that most cities never see.